Placing my work in context is important to me. I take time to do sufficient research before and during the development of my projects. For example, I had to make designs for the New Earth project of making an app for a company that focuses on ecoliteracy, encourages people to recycle waste and buy environmental friendly products. While making the design-choices and deciding on several features of the app, I had to keep in mind the target audience of the app. The target audience were students that did not have sufficient money to buy the more expensive, sustainable options of products, so I developed a reward system of the app that gives people discounts on those products.